Pursuing Improvements, Not Performance

Many fitness endeavors prioritize performance improvements. Weightlifting, Powerlifting, CrossFit, are a few that do this. There is a competitive side where you can actually go and compete in that sport. Being as strong or fast as possible is the goal. These programs create fitness no doubt, but prioritizing fitness gains and performance has a cost. Pursuing performance in most programs requires you pushing yourself to the edge of what you can do on a regular basis. This will increase the rate of adaptation (improvement), but also increases the probability of something going wrong and injuring yourself. When you push to your limits, you will find them.

(Side note: yes, we are a CrossFit, but we have morphed into a more balanced program—prioritizing frequency over intensity, as one example. We still use some CrossFit methodologies, but not all of them.)

At North Industry we do not put performance first. It can be fun and add another dimension to your training, but when you play a sport you are taking on all the risks that come from playing a sport—injury, overuse, burnout, orthopedic problems. Unless you’re getting paid to perform, it just doesn’t make sense to us. Everyone has to ask themselves, is the extra fitness gained by pushing like it’s a sport or competing, worth the increased risk of injury? I for one have decided that it is not. And our coaches agree. In our estimation, you can gain 85% of your potential fitness on 75-85% efforts. The major benefits to 75-85% efforts are reducing the risk of injury greatly, and they are maintainable and repeatable. Frequency wins out over intensity. This has been shown time and time again. And since most people are pursuing health and fitness, not a sport, you have to ask yourself—are you really any healthier if your deadlift is 300lb vs 260lb? Does that extra 40lbs make your body work or feel any better, or avoid disease and live longer? It sure doesn’t. Unless you are competing, there is no advantage to pushing yourself to the limit.

Now this doesn’t mean we don’t test limits. We certainly do. But it is a planned event, and not every time we workout. We pursue improvement. We look at fitness and health as a long game. So, if improving how your body moves and feels, and its resilience to stress and disease is more important to you than the numbers on a leaderboard, you have found the right place.

Keep a healthy perspective. Compare yourself to yourself. Pursue enjoying your time at the gym and making small improvements. It’s the best long term approach to health and fitness.

For a healthier future through personal responsibility,

Dennis Fenrich

Follow me:

@CFNorthIndustry for Twitter

@CrossFItNorthIndustry for Facebook

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Hi, my name is Cheyenne. I graduated from Michigan State University with my bachelors in Kinesiology, minor in Health Promotion, and then pursued a full time personal training job in a corporate fitness center. I have been a personal trainer since 2018 and started coaching CrossFit in 2020 when I got back into CrossFit after about a year off. I first started CrossFit back in 2014 in my hometown, Three Rivers, MI., and continued with CrossFit through college and now after college. I thoroughly enjoy coaching CrossFit because it not only helps me better myself, but I get to educate, coach and inspire everyone in the community of CrossFit. 
I have been into sports and fitness my entire life. I played volleyball, basketball, soccer and track through high school, and continued the healthy, active lifestyle with CrossFit after high school. Not only am I passionate about fitness, I also enjoy traveling, the lake life, gardening, my two kitties and anything outdoors.


CrossFit Level 1 Certification



My view of fitness changed on 2013 when I was introduced to Crossfit. Like many, it immediately had my attention. I became a coach because I saw the positive impact it had on my physical and mental health, so I wanted to pass that on to others. I work a full time job and am married to an amazing woman who does Crossfit with me. I also have three great kids who I cant convince to do Crossfit with me. Kids. Aside from spending time with my family and friends, I enjoy coaching others in fitness, living a mostly healthy lifestyle, and am an avid Steelers fan. Go Steelers!

Currently, I hold a Crossfit Level-2 certificate and my goal as a coach is to continue learning, weather through Crossfit or other effective methods. Physical and mental health go hand in hand with one another, and I believe exercise is the perfect medicine for both.


CrossFit Level 1 Certification



I’ve been working in the fitness industry since 2002. I started training myself when I was 15, started eating right when I was 21, and started training people when I was 26. I’ve been passionate about taking care of my body and living a healthy lifestyle for over 25 years now.

My belief is that every one of us should know how to take care of our bodies. I’ve spent the majority of my life working with a wide range of people to help them do just that. From 14 to 82 years young, college athletes to double knee replacement patients, to people who wanted weight loss to people who needed weight gain. Over the past 16 years I’ve accumulated roughly 70,000 hours either doing, teaching, or learning about health and fitness. All that time invested has helped me have an incredible clear understanding of how to work with people and coach them to their health and fitness goals.



CrossFit Level 1 Certification


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